New Infotrends report shows that run lengths are getting shorter and that the HP Indigo 7000 has pushed break even run lengths versus offset presses to new levels! 

The Infotrends strategic assesment white paper entitled "The Cost of Colour Print" (below), concludes that the increased speed and productivity of the HP Indigo 7000 digital offset press have put this device into a position that enables it to compete effectively with offset presses with larger formats and faster speeds by producing common print job run lengths cost-effectively and often in less time.

With clients wanting shorter runs and quicker turn arounds only HP Indigo has the ability to digitally reproduce true offset image quality and 97% of the Pantone colour gamut on a virtually unlimited variety of substrates - can you afford not to have one?

For more information on HP Indigo's unique feature set click here.