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Local industry responds to Agfa, EFI partnership

Above: Phillip Burns (Agfa), Paul Whitehead (Currie Group) and Brett Addison (EFI)

Article courtesy of Sprinter.

Local executives Phillip Burns, Paul Whitehead, and Brett Addison have shared their thoughts on the new global Agfa and EFI partnership. Earlier this week Agfa and EFI announced they had entered a global strategic partnership aimed at “leveraging each other’s cutting-edge technologies to be launched at FESPA Amsterdam in March”.

A joint statement issued simultaneously in Belgium and USA by both businesses described the collaboration between two industry leaders as a significant milestone in the wide-format inkjet printing arena.

Paul Whitehead, Business Unit Manager – Sign & Display, Currie Group, said: “Currie Group is excited by this announcement as it further enhances the product portfolio, we offer the sign and display market. Agfa’s hybrid portfolio has a strong reputation and allows us to further target the commercial space, leveraging our long-standing customer relationships and renowned service and support.”

Brett Addison, EFI Sales and Business Development Manager, said the feedback from the local industry since the announcement earlier this week has been overwhelmingly positive. “I am already loving my job – but this partnership means it is now even more exciting. EFI and AGFA now leveraging technology from each other’s portfolios is great news. It strengthens our go-to-market in Australia and New Zealand with a unique offering with market-leading technology, support and sales.

“I have worked for organisations before where you can visit a small business with one or two people or a large company with 100 or 200 staff and have a solution for their company. Everyone has a hole in their portfolio and with this new partnership, we will have the ability to sell something to a business just getting started in wide format or display graphics as well as business at the top tier of our industry such as an IVE, Cactus Imaging, or Style Print.

“With the service and support we receive from the Currie Group there is no one we can’t work with now in this industry. Our work with Currie Group is a great relationship for EFI, but it is also a great arrangement that helps our clients be successful as well.”

Click HERE to read the full article on Sprinter.


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