top of page

HP Indigo : The Showroom Bakehouse teams up with HP Indigo to perfect its packaging strategy

The Showroom Bakehouse is a thriving patisserie, located in the heart of downtown Tel Aviv, that serves up freshly baked pastries, cookies, and desserts on a daily basis.

It’s owner, Chloe Webb, is a graphic designer by trade who switched gears to launch the successful startup. With the addition of her father and sister to the company, it has essentially become a family run business that infuses creativity into everything they do. In just six short years, they’ve discovered how critical packaging is to the business’s success. And, likewise, how essential the HP Indigo 30000 Digital Press have become to their packaging strategy.

bottom of page