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Sprinter Podcast : EFI’s Rodd Harrison talks through the company’s APAC strategy

Updated: Oct 13, 2021

In the fourth episode of The Sprinter Podcast, Sprinter speak to EFI Asia-Pacific vice-president of sales, Rodd Harrison about the company’s Asia-Pacific strategy and how it has built momentum in Australia and New Zealand.

He discusses about the people, partnerships and products that are key to the EFI APAC strategy – specifically about the expansion of its product range, signing on Currie Group as its A/NZ distributor, investing in its people, and its 21 installations booked in Australia over the last 18 months.


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