Sprinter Podcast : EFI’s Rodd Harrison talks through the company’s APAC strategy

Updated: Oct 12


In the fourth episode of The Sprinter Podcast, Sprinter speak to EFI Asia-Pacific vice-president of sales, Rodd Harrison about the company’s Asia-Pacific strategy and how it has built momentum in Australia and New Zealand.


He discusses about the people, partnerships and products that are key to the EFI APAC strategy – specifically about the expansion of its product range, signing on Currie Group as its A/NZ distributor, investing in its people, and its 21 installations booked in Australia over the last 18 months.