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Brook + Whittle continues digital transformation with HP Indigo V12 Digital Press



Brook + Whittle has taken a further step in its digital transformation by installing a new HP Indigo V12 Digital Press.


After an initial beta phase, the HP Indigo V12 has become an essential press in Brook + Whittle’s fleet, according to the label printer, allowing it to deliver on the growing demands by its customers for faster lead times and more agile supply.

Brook + Whittle converted its previous, conventional-first rationale into a digital-first mindset, utilising 11 HP Indigo V12, 6K, 8K, and 25K presses.


The V12 and 8K digital presses focus on mid and long runs, the 6K Digital Press takes the high versatility short runs, and the HP Indigo 25K Digital Press churns out the larger label and shrink sleeve jobs.


With the new V12 press completing its digital fleet, Brook + Whittle have increased efficiency with short turnaround times and enhanced their offering with digital solutions such as variable data printing for any job size.


According to Brook + Whittle, the company’s productivity has also increased with the ability of the V12 to process six colors at up to 400 ft (120 m) a minute.


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