HP sets vision for the future of labels and packaging at Labelexpo Europe

Labels & Labeling group managing director, Chelsea McDougall, met with Noam Zilbershtain, vice president and general manager of HP Indigo, at Labelexpo Europe 2025, who discussed HP’s vision for leading the labels and packaging industry’s shift to digital printing.

Zilbershtain identifies flexible packaging as the fastest-growing digital market, with strong demand, while folding cartons are also gaining momentum.

Key industry trends include e-commerce, sustainability and a growing demand for more distinctive packaging.