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Kellogg’s partners with HP Indigo and PPG for centenary celebration

Kellogg’s has partnered with HP’s Brands Innovation Platform and Precision Proco Group’s (PPG) Sheffield site team to design and digitally print 2,022 unique packs.

The packs, decorated with historical branding, adverts, and packaging that have been featured since Kellogg’s arrival in the UK in 1922, have been given to the firm’s UK employees as part of its celebration of the centenary.

The cereal boxes were printed on Precision Proco’s HP Indigo 10K press, using SmartStream Mosaic – HP’s variable data printing software, which allows printers to generate unique designs from existing assets.

Click HERE to read more on Printweek.


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