Sold for success: Mark Daws, director of Labels & Packaging ANZ for Currie Group, congratulates Fred Soar, director of Soar Communications Group, on his purchase of a new HP Indigo 6K digital label press
Soar Communications Group's purchase of a new HP Indigo 6K digital label press was clinched on day one at PacPrint.
SCG joint MD Fred Soar and Mark Daws, director of Labels & Packaging ANZ for Currie Group, gave Print21 some insight into the market drivers for this purchase, and the key features of the new press, including options of metallic silver and gold and the new Spotmaster technology.
Fred Soar said, "The new options on this machine, and the extended gamut, made it a 'no brainer' for us."
Labels is a big growth area of the SCG business, Soar tells Print21, with increasing demand for digitally printed labels, especially from food and beverage brand owners in New Zealand, prompting this purchase.
SCG is replacing a label press that is five years old; this is the company's third label press and its eighth HP Indigo press.